WHY ALPHA SQUAD?
Because Better is Better.
We know what to do...and who to call if we don't.
We have decades of successful experience and a proven track record of building leading brands with Inspiration, Ideation, and Innovation
WHAT WE can help with
Concept Creation Kickoff
Product Line Architecture
Best in Class Briefing
Line Plan Profitability
a holistic and dynamic process to bring the best out of your team.
SPEAKING & teaching
how we do it
We believe in Better. We have delivered proven retail results and performance leading major categories at some of the biggest, baddest brands in the world.
To build a great product, or a great brand, it is imperative to dig for inspiration...to look for the insights that drive creativity and learning.
We get to the next question to find out the Why.
We ask: "What's good about that?"
And maybe more importantly:
"How can we make ours better?"
We bring dreams to life, inspire athlete performance, and drive connections with consumers around the globe. We believe the spark that comes from the smallest insight can supercharge a product and transform a business.
Oh yeah, and it should be fun.
Aaron has delivered dynamic leadership for over 20 years- driving strategies and leading major product categories for some of the biggest, baddest brands in the world.
His career includes over 17 years at Nike, where he led the global footwear businesses for Field Sports and the Jordan Brand. At Under Armour, he was instrumental in rebuilding their footwear business, delivering significant growth across every category and establishing lasting franchises. Most recently, as Head of Footwear for Adidas basketball, Aaron was part of the renaissance for the brand and set the foundation for success- doubling market share and creating new energy and consumer engagement.
Through these experiences, Aaron has developed a unique perspective, and continually looks for the principles that work and deliver results. This "Product PhD" gives a unique perspective on the the consumer and the product process, and allows him to objectively evaluate a brand's strengths and best opportunities.
PAST WORK / CLIENTS
14140 SW 155th Terrace, Portland, Or 97224