PRODUCT / STRATEGY / RESULTS
ALPHA SQUAD
WHY ALPHA SQUAD?
Because Better is Better.
We are:
Brand-ologists.
Footwear- ologists
Design-ologists.
Product-ologists.
Consumer-ologists.
Teamwork-ologists.
We know what to do...and who to call if we don't.
We have decades of successful experience and a proven track record of building leading brands with Inspiration, Ideation, and Innovation
WHAT WE can help with
PRODUCT
"C.S.I." Audits
Creative Direction
Product Expertise
Concept Creation Kickoff
Product Storyboarding
Brand Identity
Color/Material Strategy
STRATEGY
Consumer Insights
3YP Mapping
Product Line Architecture
Best in Class Briefing
Marketplace Analysis
Innovation Roadmapping
Merchandising Framework
RESULTS
Line Plan Profitability
Business Coaching
Leadership Development
PLM/Merch Coaching
Advisory Services
Athlete Relations
Branding
Available to Teach Product Management Courses, Join Industry Panel Discussions or Bring Energy to Meetings and Conferences
We can help improve authentic storytelling through briefing and consumer insights
Using Dialogue Workshops, Group DIG Trips, and Briefing Sessions to Build Synergy
CREATIVE
IGNITION
pinnacle
product
SPEAKING & teaching
legendary storytelling
team building
innovatiVE thinking
supercharged strategies
PROVEN
METHODS
how we do it
We believe in Better. We have delivered proven retail results and performance leading major categories at some of the biggest, baddest brands in the world.
To build a great product, or a great brand, it is imperative to dig for inspiration...to look for the insights that drive creativity and learning.
We get to the next question to find out the Why.
We ask: "What's good about that?"
And maybe more importantly:
"How can we make ours better?"
We bring dreams to life, inspire athlete performance, and drive connections with consumers around the globe. We believe the spark that comes from the smallest insight can supercharge a product and transform a business.
Oh yeah, and it should be fun.
about Aaron
Aaron has delivered dynamic leadership for over 20 years- driving strategies and leading major product categories for some of the biggest, baddest brands in the world.
His career includes over 17 years at Nike, where he led the global footwear businesses for Field Sports and the Jordan Brand. At Under Armour, he was instrumental in rebuilding their footwear business, delivering significant growth across every category and establishing lasting franchises. Most recently, as Head of Footwear for Adidas basketball, Aaron was part of the renaissance for the brand and set the foundation for success- doubling market share and creating new energy and consumer engagement.
Through these experiences, Aaron has developed a unique perspective, and continually looks for the principles that work and deliver results. This "Product PhD" gives a unique perspective on the the consumer and the product process, and allows him to objectively evaluate a brand's strengths and best opportunities.
PAST WORK / CLIENTS
CALL THE "A-TEAM"
Whether it is helping you find your "why"...
Leading an offsite to jumpstart the creative process...
Building strategies that transform your business...
We are here to help
We would love to hear from you.
14140 SW 155th Terrace, Portland, Or 97224
503.748.9460