PRODUCT / STRATEGY / RESULTS
ALPHA SQUAD
pinnacle
product
DRIVING BELIEF:
NEWER.
BETTER.
We believe in better. From the smallest detail, to industry changing insights, we've helped shape the sports landscape.
By utilizing our unique method to dig for insights (D.R.I.V.E.) we push ourselves to do more. More importantly, we design to sell.
We know that consumer spending (and imitation from competitors) is the ultimate compliment.
UA basketball
icon management
launch x activation
purposeful innovatioN
signature energy
Who /
Under Armour​
​
Mission /
Establish Steph Curry as a Global Signature athlete;
Launch Compelling Lineup
#Curry1
#Curry2
​
Role /
Category Lead/
Design Oversight​
​
Year /
2013-2015
Who /
JORDAN BRAND​
​
Mission /
Strategic Re-launch of a True Classic, the Air Jordan 1 High
#AJ1 #OG
​
Role /
Initial Strategy/
Executions
​
Year /
2011-2013
Who /
NIKE​
​
Mission /
Signature franchise development- Micheal Vick
#MV7
​
Role /
Creative Direction/
Athlete Relationship
​
Year /
2004-2008
Who /
ADIDAS​
​
Mission /
Create Strategy and Design to Launch Harden Signature Line
#HardenVol1
​
Role /
Strategy/Athlete Engagement
Design Oversight
​
Year /
2015-2017
Who /
JORDAN BRAND​
​
Mission /
Launch of new pinnacle product to lead reset of Jordan Performance Business
#Super.Fly
​
Role /
Strategy/Oversight
Innovation
​
Year /
2011-2013