PRODUCT / STRATEGY / RESULTS
ALPHA SQUAD
pinnacle
product
DRIVING BELIEF:
NEWER.
BETTER.
We believe in better. From the smallest detail, to industry changing insights, we've helped shape the sports landscape.
By utilizing our unique method to dig for insights (D.R.I.V.E.) we push ourselves to do more. More importantly, we design to sell.
We know that consumer spending (and imitation from competitors) is the ultimate compliment.
UA basketball
icon management
launch x activation
purposeful innovatioN
signature energy
Who /
Under Armour
Mission /
Establish Steph Curry as a Global Signature athlete;
Launch Compelling Lineup
#Curry1
#Curry2
Role /
Category Lead/
Design Oversight
Year /
2013-2015
Who /
JORDAN BRAND
Mission /
Strategic Re-launch of a True Classic, the Air Jordan 1 High
#AJ1 #OG
Role /
Initial Strategy/
Executions
Year /
2011-2013
Who /
NIKE
Mission /
Signature franchise development- Micheal Vick
#MV7
Role /
Creative Direction/
Athlete Relationship
Year /
2004-2008
Who /
ADIDAS
Mission /
Create Strategy and Design to Launch Harden Signature Line
#HardenVol1
Role /
Strategy/Athlete Engagement
Design Oversight
Year /
2015-2017
Who /
JORDAN BRAND
Mission /
Launch of new pinnacle product to lead reset of Jordan Performance Business
#Super.Fly
Role /
Strategy/Oversight
Innovation
Year /
2011-2013