© 2019 by Alpha Squad, LLC

pinnacle

product

DRIVING BELIEF:

NEWER. 

BETTER. 

We believe in better. From the smallest detail, to industry changing insights, we've helped shape the sports landscape.

By utilizing our unique method to dig for insights (D.R.I.V.E.) we push ourselves to do more. More importantly, we design to sell.

We know that consumer spending (and imitation from competitors) is the ultimate compliment. 

Show More

UA basketball

icon management

launch x activation

purposeful innovatioN

signature energy

Who / 

Under Armour

Mission / 

Establish Steph Curry as a Global Signature athlete; 

Launch Compelling Lineup

#Curry1

#Curry2

Role / 

Category Lead/

Design Oversight

Year / 

2013-2015

Who / 

JORDAN BRAND

Mission / 

Strategic Re-launch of a True Classic, the Air Jordan 1 High

#AJ1  #OG

Role / 

Initial Strategy/

Executions

Year / 

2011-2013

Who / 

NIKE

Mission / 

Signature franchise development- Micheal  Vick

#MV7

Role / 

Creative Direction/

Athlete Relationship

Year / 

2004-2008

Who / 

ADIDAS

Mission / 

Create Strategy and Design to Launch Harden Signature Line

#HardenVol1

Role / 

Strategy/Athlete Engagement

Design Oversight

Year / 

2015-2017

Who / 

JORDAN BRAND

Mission / 

Launch of new pinnacle product to lead reset of Jordan Performance Business

#Super.Fly

Role / 

Strategy/Oversight

Innovation

Year / 

2011-2013