© 2019 by Alpha Squad, LLC

Supercharged

strategies

DRIVING BELIEF:

creativity x strategy

We believe in better. From the smallest detail, to industry changing insights, we've helped shape the sports landscape.

By utilizing our unique method to dig for insights (D.R.I.V.E.) we push ourselves to do more.

More importantly, we design to sell.

We know that consumer spending (and imitation from competitors) is the ultimate compliment. 

Show More

PRODUCT LINE EXPANSION

BRAND resets

performance revolution

CONSUMER driven

always authentic

Who / 

BRAND JORDAN

 

Mission / 

Re-boot of Jordan Training and launch of the brand's first ever - Running Shoe

#FlyRunner

Role / 

Strategy/Brief

Design Oversight

Results / 

$50M Incremental Rev/Yr 

Year / 

2011-2013

Who / 

ADIDAS

Mission

Energize Basketball

 

Revamp product line, performance, and drive new signature energy. 

#Harden

#Lillard

Role

Strategy/

Product Team Oversight

 

Results / 

2x Market Share

Revenue +80%

Year / 

2015-2017

Who / 

NIKE BASEBALL

Mission / 

Change The Game.

First ever introduction of full length cushioning and visible technology creates dominant market share

#Huarache2k4  #Shox

Role / 

Concept/ Strategy/

Design Oversight

 

Results / 

75% Market Share (+30%)

Huge Consumer Response

+200k Incremental Pairs

 

Year / 

2005-2008

Who / 

VISONARY BRANDS

 

Mission / 

Dig for Insights.

Listen to Consumers.

Serve The Athlete.

Repeat.

Role / 

Strategy/

Product Creation

 

Results / 

New Ideas

Year / 

2003-Present

Who / 

ATHLETES

Mission / 

"Never forget to hear the voice of the athlete"

 - Phil Knight

Role / 

Listen and translate insights into action 

Results / 

Continous Improvment

 

Year / 

Ongoing