PRODUCT / STRATEGY / RESULTS
ALPHA SQUAD
Supercharged
strategies
DRIVING BELIEF:
creativity x strategy
We believe in better. From the smallest detail, to industry changing insights, we've helped shape the sports landscape.
By utilizing our unique method to dig for insights (D.R.I.V.E.) we push ourselves to do more.
More importantly, we design to sell.
We know that consumer spending (and imitation from competitors) is the ultimate compliment.
PRODUCT LINE EXPANSION
BRAND resets
performance revolution
CONSUMER driven
always authentic
Who /
BRAND JORDAN​
Mission /
Re-boot of Jordan Training and launch of the brand's first ever - Running Shoe
#FlyRunner
​
Role /
Strategy/Brief
Design Oversight
​
Results /
$50M Incremental Rev/Yr
​
Year /
2011-2013
Who /
ADIDAS​
​
Mission /
Energize Basketball
Revamp product line, performance, and drive new signature energy.
#Harden
#Lillard
​
Role /
Strategy/
Product Team Oversight
Results /
2x Market Share
Revenue +80%
Year /
2015-2017
Who /
NIKE BASEBALL​
Mission /
Change The Game.
​
First ever introduction of full length cushioning and visible technology creates dominant market share
#Huarache2k4 #Shox
​
Role /
Concept/ Strategy/
Design Oversight
Results /
75% Market Share (+30%)
Huge Consumer Response
+200k Incremental Pairs
Year /
2005-2008
Who /
VISONARY BRANDS​
Mission /
Dig for Insights.
Listen to Consumers.
Serve The Athlete.
Repeat.
​
Role /
Strategy/
Product Creation​
Results /
New Ideas
​
Year /
2003-Present
Who /
ATHLETES
​
Mission /
"Never forget to hear the voice of the athlete"
- Phil Knight
​
Role /
Listen and translate insights into action
Results /
Continous Improvment
Year /
Ongoing