PRODUCT / STRATEGY / RESULTS
creativity x strategy
We believe in better. From the smallest detail, to industry changing insights, we've helped shape the sports landscape.
By utilizing our unique method to dig for insights (D.R.I.V.E.) we push ourselves to do more.
More importantly, we design to sell.
We know that consumer spending (and imitation from competitors) is the ultimate compliment.
PRODUCT LINE EXPANSION
Re-boot of Jordan Training and launch of the brand's first ever - Running Shoe
$50M Incremental Rev/Yr
Revamp product line, performance, and drive new signature energy.
Product Team Oversight
2x Market Share
Change The Game.
First ever introduction of full length cushioning and visible technology creates dominant market share
75% Market Share (+30%)
Huge Consumer Response
+200k Incremental Pairs
Dig for Insights.
Listen to Consumers.
Serve The Athlete.
"Never forget to hear the voice of the athlete"
- Phil Knight
Listen and translate insights into action