PRODUCT / STRATEGY / RESULTS
ALPHA SQUAD
Supercharged
strategies
DRIVING BELIEF:
creativity x strategy
We believe in better. From the smallest detail, to industry changing insights, we've helped shape the sports landscape.
By utilizing our unique method to dig for insights (D.R.I.V.E.) we push ourselves to do more.
More importantly, we design to sell.
We know that consumer spending (and imitation from competitors) is the ultimate compliment.
PRODUCT LINE EXPANSION
BRAND resets
performance revolution
CONSUMER driven
always authentic
Who /
BRAND JORDAN
Mission /
Re-boot of Jordan Training and launch of the brand's first ever - Running Shoe
#FlyRunner
Role /
Strategy/Brief
Design Oversight
Results /
$50M Incremental Rev/Yr
Year /
2011-2013
Who /
ADIDAS
Mission /
Energize Basketball
Revamp product line, performance, and drive new signature energy.
#Harden
#Lillard
Role /
Strategy/
Product Team Oversight
Results /
2x Market Share
Revenue +80%
Year /
2015-2017
Who /
NIKE BASEBALL
Mission /
Change The Game.
First ever introduction of full length cushioning and visible technology creates dominant market share
#Huarache2k4 #Shox
Role /
Concept/ Strategy/
Design Oversight
Results /
75% Market Share (+30%)
Huge Consumer Response
+200k Incremental Pairs
Year /
2005-2008
Who /
VISONARY BRANDS
Mission /
Dig for Insights.
Listen to Consumers.
Serve The Athlete.
Repeat.
Role /
Strategy/
Product Creation
Results /
New Ideas
Year /
2003-Present
Who /
ATHLETES
Mission /
"Never forget to hear the voice of the athlete"
- Phil Knight
Role /
Listen and translate insights into action
Results /
Continous Improvment
Year /
Ongoing