PRODUCT / STRATEGY / RESULTS
ALPHA SQUAD
innovative thinking
Alpha Squad Consulting
Real
solutions
Some call it intuition. Market knowledge. Consumer insights. But we believe the real magic happens in "Idea Stacking." Using the power of multiple inputs, together with the power of Dialogue to drive new ideas, capitalize on existing strengths, and build concepts that last.
Who /
Nike Baseball
Mission /
Multi Faceted:
*Create a product legacy for Ken Griffey Jr., -
* Penetration of Equipment and
Apparel
*Segment the market
with Dick's Sporting Goods
Role /
Idea Initiation / Category Lead/
Design Oversight
Year /
2008-Present
Who /
Jordan Training
Mission /
Create authentic training product and dimensionalize the brand by expanding into new categories.
Role /
Concept Creation
Category Lead
Design Oversight
Year /
2011-Present
Who /
Jordan Brand
Mission /
Create Industry Leading, and Brand-Specific Cushioning System "Flight Plate"
Role /
Concept Ideation
Category Lead
Innovation Road Mapping
Year /
2012-Present
Who /
Nike Baseball
Mission /
Simply: Change The Game. Introducing the Best Performance Cleat in History and the First Full Length Cushioning System to Cleated Footwear
Role /
Concept Ignition
Category Lead
Innovation Road Mapping
Year /
2005-Present
new growth drivers
Ken Griffey Jr.. / Swingman
brand expansion
Brand Jordan - New Category Penetration
true INNOVATION
FlightPlate
industry leading franchises
Game Changers
emerging market
growth
SHA|DO Launch
Who /
Nike Japan
Mission /
Create a Strategy to Compete in the Crucial Japan Market ;
Connect with Culture, History, and Koshien Heritage
Role /
Concept Ideation
Category Lead
Global Liaison
Year /
2009-2013
signature lifestyle
Harden V.! LE
signature lifestyle
Harden V.! LE
function first
Under Armour Running Re-Launch
Who /
Under Armour
Mission /
Build Authenticity and Trust with real runners.
Build REAL running shoes with leading biomechanical insights
Role /
Head Cheerleader
Category Lead
Innovation Liason
Year /
2013-2015
Who /
Adidas
Mission /
Make Adidas Cool again. Utilize power of our athletes and influencer marketing to tap into leading lifestyle trends
Role /
Concept Ideation
Downfield Blokcer
Sports Marketing Liason
Year /
2013-2015