innovative thinking

Alpha Squad Consulting

Real

solutions

Some call it intuition. Market knowledgeConsumer insights. But we believe the real magic happens in "Idea Stacking." Using the power of multiple inputs, together with the power of Dialogue to drive new ideas, capitalize on existing strengths, and build concepts that last. 

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Who / 

Nike Baseball

Mission / 

Multi Faceted: 

*Create a product legacy for  Ken Griffey Jr., -

* Penetration of Equipment and

Apparel

*Segment the market

with Dick's Sporting Goods

Role / 

Idea Initiation / Category Lead/

Design Oversight

Year / 

2008-Present

Who / 

Jordan Training

Mission / 

Create authentic training product  and dimensionalize the brand by expanding into new categories.

Role / 

Concept Creation

Category Lead

Design Oversight

Year / 

2011-Present

Who / 

Jordan Brand

Mission / 

Create Industry Leading, and Brand-Specific Cushioning System "Flight Plate" 

Role / 

Concept Ideation 

Category Lead

Innovation Road Mapping

Year / 

2012-Present

Who / 

Nike Baseball

Mission / 

Simply: Change The Game. Introducing the Best Performance Cleat in History and the First Full Length Cushioning System to Cleated Footwear

Role / 

Concept Ignition 

Category Lead

Innovation Road Mapping

Year / 

2005-Present

new growth drivers

Ken Griffey Jr.. / Swingman

brand expansion

Brand Jordan - New Category Penetration

true INNOVATION

FlightPlate

industry leading franchises

Game Changers 

emerging market

growth

SHA|DO Launch

Who / 

Nike Japan

Mission / 

Create a Strategy to Compete in the Crucial Japan Market ; 

Connect with Culture, History, and Koshien Heritage

Role / 

Concept Ideation 

Category Lead

Global Liaison

Year / 

2009-2013

signature lifestyle

Harden V.! LE

signature lifestyle

Harden V.! LE

function first

Under Armour Running Re-Launch

Who / 

Under Armour

Mission / 

Build Authenticity and Trust with real runners. 

Build REAL running shoes with leading biomechanical insights

Role / 

Head Cheerleader

Category Lead

Innovation Liason

Year / 

2013-2015

Who / 

Adidas

Mission / 

Make Adidas Cool again. Utilize power of our athletes and influencer marketing to tap into leading lifestyle trends

Role / 

Concept Ideation

Downfield Blokcer

Sports Marketing Liason

Year / 

2013-2015

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